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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

For instance, market research data can help you decide on effective product management strategies. Userpilot provides you with different methods of collecting data, analyzing it, and acting on it. This can be data from CRM platforms, customer feedback , website analytics, product analytics, social media data, etc.

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B2B messaging: Why everyone sounds the same and how to fix it

GetUplift

While staring at a blank google doc trying to come up with smart and effective copy that will help prospects understand what it is you do — and why they should choose you over someone else — you probably find yourself almost automatically gravitating towards your competitors’ websites. It’s a classic B2B marketing approach.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

The different roles in SaaS companies: Chief Executive Officer : As the highest-ranking executive, this person ensures the company runs smoothly and employees are happy and engaged. Customer Success Manager: This person is responsible for customer relationships and experience as well as acting as the voice of the customer.

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10 Ways SMBs Can Maximize Profit

Stax

Then you should do market research to figure out what other businesses are charging and what customers are willing to pay. Combine different techniques like surveys, interviews, and observation to gather a comprehensive understanding of the market. Each method provides unique insights that can help inform your decisions.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

You’ll assess all areas within the company impacted by pricing by interviewing different teams, reviewing across distribution channels, benchmarking against the competition, and analyzing historical data. We look at buyer personas , which are research-based representations of your ideal customers. Identify weaknesses and opportunities.

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How to Create a Seamless Product Launch Marketing Plan

User Pilot

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Go-to-market and pricing strategies that detail your marketing plan and preferred sales process. The Go-To-Market Strategy Wheel.

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Global Marketing Strategies for SaaS and Software

FastSpring

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.