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Tactics to stay ahead of the curve and boost efficiency with proactive support

Intercom, Inc.

Now, it’s taking center stage as the value driver it truly is , enabling businesses to build lasting relationships with their customers, drive increased operational efficiency, and influence better customer satisfaction and retention. Here’s how they’re doing it.

Scale 237
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SaaS Company Benchmarking: Leveraging Metrics for Performance Insights

OPEXEngine

This is true even though selling software on a subscription basis has been around for well over 20 years. The last two decades of SaaS evolution has generated an enormous amount of information about financial and operational metrics and their reporting. The Value of Benchmarking. As an example, let’s take gross margin.

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What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross 

SaaStr

They also have a media segment, a separate business supporting creators who want to do subscription-based video monetization. Vimeo has spent a fair amount historically on advertising, primarily to fuel the more prosumer individual online subscription business. His focus is not on operational efficiency but on operational proficiency.

AI Search 216
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Operational efficiency. Subscription business model. The Horizons Framework is an effective way to categorise projects, which in turn helps with assigning budget, headcount and timelines. Customer data. Economies of scale. Freemium lead funnel. Network effects (marketplace). Personalisation. User generated content.