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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

In our webinar, “ Convincing your CEO to invest MORE in Customer Success ,” Jeff shares how to win more budget for your CS team by backing up your requests with the right research and data. My job is to continually inform and share knowledge that’s going out in the marketplace. We need to do that internally as well. CFO is on it.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. That visualization, we’ve just opened up the marketplace. We learned from that early on.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

In SaaS vs. marketplaces? Look into sales pitches, demos, webinars,… Did your presentations/contents translate well into what we are showing to prospects and customers? How are you coming up with the best solutions? How do you organize your work? An organizational task. Reviewing customer facing content.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace.

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