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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Of course, we always excelled in SMB at Slack as well.

Scale 177
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub. Could you give me a bit of background on why HubSpot built Service Hub in the first place and the philosophy behind it?

Scale 188
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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. It’s a competitive marketplace.

Travel 176
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Your Average CAC is Lying to You -- What to do Instead

Brian Balfour

We assume the other tiers all are self service and don’t require sales. Ecommerce – Vistaprint is a massive ecommerce business serving SMBs. But the SMBs range from restaurants, to small shops, to service agencies, and many other business types covering a variety of industries. Learn Growth, No Fluff. One Essay Per Post.

Scale 71
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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. It’s the SMB space. And so, I remember being in New York and the whole market was melting down.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

In SaaS vs. marketplaces? How are you coming up with the best solutions? How do you organize your work? An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? An organizational task. This is an exercise that should be done with input/feedback of the leadership team.