Growth Marketing, Market Segmentation and Sales Funnel

Product-Led Growth (PLG) For Startups

Mucker Capital

APRIL 6, 2023

Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. Are there types of companies, market segments, industries, or business models where PLG does not make sense? In my past life as a growth marketer, we did a lot of testing.

Startup

Startup Scale CTO Hire Outsourced Development

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

JULY 12, 2019

For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.

Data

Data Marketplace as a Service Advertising Branding

SaaS Brief

Product-Led Growth (PLG) For Startups

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

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