Acquisition Growth Marketing Market Segmentation Sales Funnel 
Mucker Capital
APRIL 6, 2023
Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. Are there types of companies, market segments, industries, or business models where PLG does not make sense? Currently she's Executive in Residence with Reforge and advising other companies.
OpenView Labs
JULY 12, 2019
Back in the late 1990s and early 2000s, a company called Guthy Renker forged new marketing territory with products like Proactiv, cutting out the middleman and building their business on an in-depth understanding of unit economics, customer acquisition cost (CAC) and lifetime value (LTV).
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