Growth Marketing Market Segmentation Product Marketing Sales Funnel 
Mucker Capital
APRIL 6, 2023
Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you're really starting from scratch, do the product.
OpenView Labs
JULY 12, 2019
For one thing, the evolution of the direct-to-consumer brand, which combines the best of both worlds—the math of direct response and the experience of a brand marketing operation. Then, there’s the rise of growth marketing, a trend that embraces the concept of creating something that’s more than the sum of its parts.
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