Business Model Growth Marketing Market Segmentation Sales Funnel 
Mucker Capital
APRIL 6, 2023
Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. Are there types of companies, market segments, industries, or business models where PLG does not make sense? In my past life as a growth marketer, we did a lot of testing.
OpenView Labs
JULY 12, 2019
The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. If we time travel back about ten years, we can see the roots of both of these movements, which harness data to power marketing and drive growth.
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