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You Need to Hire to Hire a VPM That Knows Your Playbook. Here’s How (It’s Easy).

SaaStr

Ok we’ve talked a bit more on SaaStr over the years on how to hire a Great VP of Sales , but hiring a Great VP of Marketing is just as important. Maybe in some ways more so, in that you can generally hire a great VP of Marketing earlier. Do you make the hire now? From $1k-$3k ACV, marketing is growth hacking.

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What Order Should You Hire Your Management Team In?

SaaStr

IME, rough order to make hires in: VPM: $0.2m He asked which to hire first. If you have a few nickels in the bank, and you somehow find a great VP a half stage or even full stage early, just hire her. Hiring is so hard as it is. Make the hire now. ARR VPS: $1-$1.5m More here: [link].

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Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead

Sales Hacker

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. Traditional Sales Growth vs SaaS Sales Growth.

Scale 87
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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. In his opinion, the hiring process is a preview of their sales technique.

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The #1 Reason CMOs Fail

SaaStr

Probably the biggest career limiting move I see is: – CMOs challenging CEO on Marketing Strategy – VP Sales challenging CEO on How to Sell. And this is where, once you finally are ready for a CMO, and make the hire, I see so many CMOs crash and burn. You may be right. Bring up your objections, respectfully.

Scale 66
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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

He joined me on one his regular visits to Dublin for a chat that ranged from seeing customer support as a model for growth to how to say focused on your customer in an automated world. Here are five quick takeaways: Most sales and support teams talk about their jobs as a funnel. Short on time?

Scale 188
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Build an Outbound Program right the first time

The Marketing & Growth Hacking Publication

Internal Team: Hire your own Sales Development Rep (SDR) team that is 100% dedicated to outbound prospecting. If you have the management capacity to hire and train someone, this is ideal. Cons: Can be slower to find and train a great SDR, requires more management bandwidth. What’s the Right Starting Model?