The Double-Stretch Hire Rarely Works Out
SaaStr
APRIL 12, 2021
corporate marketing or growth hacking) insisting on being your CMO. Start with the Paypal-style of a “barrel” role. Typical examples are: A top individual sales exec with no management experience wanting to be a VP of Sales. A director of marketing experienced in one area (e.g., But after that, it’s tough.
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