Baremetrics
DECEMBER 7, 2023
The main benefits of categorizing your SaaS company’s expenses are more accurate metrics and forecasts, and getting a better understanding of your company’s overall spending. What’s their new CAC Payback Time? New Gross Margins? Cost of Revenue Let’s start with your Cost of Revenue. This is a v2.0
Valuize Consulting
OCTOBER 7, 2021
With global equations used to calculate investment-to-Revenue in traditional functions like Sales or Engineering , it’s often very straightforward to showcase the value and convince CFOs to invest in these organizations. NDR Efficiency: The New Customer Success Economics. Projected Revenue Growth.
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Frontegg
OCTOBER 14, 2020
Frontegg provides a set of pre-built, essential SaaS product capabilities that easily integrate within any new or existing SaaS application. Katie Costello, Meghan Rimol: “Gartner Forecasts Worldwide Public Cloud Revenue to Grow 17% in 2020”. Frontegg is backed by Pitango, i3 Equity, and Global Founders Capital.
OPEXEngine
FEBRUARY 13, 2020
The siloed management structure paralleled the key components of Operating Expense, making it easy to report backward-looking Income Statement expenses and recognized revenues, but not cross-functional customer and product lifecycle metrics, critical to managing a SaaS company. Chief Customer Officer or Chief Revenue Officer (CRO).
SaaStr
DECEMBER 3, 2020
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Does it have to be tied to a number related to revenue? Bret was formerly the CTO at Facebook. In this case, the customer are your new colleagues. How should the success of marketing be measured?
Sales Hacker
NOVEMBER 16, 2023
The insight behind how implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch. Failure to do this will result in faulty forecasts, wasted time and effort, and missed targets. Examples: VP of Engineering, Director of Marketing, or Head of Revenue.
SmartKarrot
FEBRUARY 16, 2022
Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot. Ben Murray. Dharmesh Shah. Jason Lemkin. Mamoon Hamid.
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