Remove Finance Remove Headcount Remove Leadership Remove Marketplace as a Service
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How Customer Success can get a bigger piece of the budget pie with Jeff Heckler

ChurnZero

According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace. This is something that I’m doing with fractional headcount allocation. A lot of times, my COO might know about it.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub.

Scale 188
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Smart SaaS budgeting: Refine your spend strategy for 2024

BetterCloud

SaaS budgeting is the process of planning, allocating, and managing financial resources for acquiring and using Software as a Service (SaaS) solutions within an organization. Maybe you’re spending the right amount of money, but you need more seats, or you might be paying for a service that nobody uses. What is SaaS budgeting?

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

And so we’re a great experience for your employees but also for your finance teams who are trying to control costs and save money. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount. What does finance care about?

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Things like media companies, finance companies, retail companies, sales functions, marketing functions, and customer support. The great thing about performance marketing is the ROI is really obvious, so you can justify increased spend and headcount based on the performance, and that’s what we’ve done. Andrew Chen: Exactly.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I was an account executive covering financial services vertical and covering in New York. Adnan Chaudhry: We’re doing sales leadership, all hands calls with customer service and support and sales every single week. And so, I remember being in New York and the whole market was melting down. We learned from that early on.