SaaStr

DECEMBER 9, 2020

Given that, realize if your outbound sales team isn’t performing at all, maybe it’s not your app, or the competition, or the market, or that there are too many vendors in the space. The old sales playbooks of 2009 and even 2019 may not work as well in 2021. It’s their approach.

Sales Hiring 354

Sales Hiring Outbound Sales Team AWS Engineering 354

SaaStr

JULY 8, 2022

From Burn-Out to $100M in ARR with Jason Cohen, Founder of WP Engine. #15. How the Best Outbound Sales Teams Are Managed with ServiceNow, Box, and Mark Roberge. #23. Anand Sanwal, CEO of CB Insights: Don’t Do These 68 Things in Your SaaS Company. #13. State of the Cloud 2021 with Bessemer Venture Partners. #22.

VP of Engineering 236

VP of Engineering Scale Outbound Sales Team SMB 236

SaaStr

JANUARY 5, 2021

And yet … What tends to happen for most SaaS businesses even as early as $2m ARR or so, is that they get a core engine that’s working. Let me suggest some ideas: Add an Outbound Sales Team if You Don’t Have One. But let me tell you, if your ACV is high enough, outbound can work.

Sales Hiring 321

Sales Hiring SaaS Outbound Sales Team Customer Success 321

SaaStr

MAY 3, 2021

And if your team knows how to spend it, correctly — find a way to get them the capital they need to grow even faster than plan. A new edition, new services, an outbound sales team, an account management / upsell team. Nor does your team. Add a layer. Something new to boost your ACV and TCV.

Part-Time VPE 271

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 271

SaaStr

JANUARY 27, 2021

If an outbound sales team really can generate more revenue than it costs … if an event can generate more customer revenue than it costs to put on … if an engineer can build more features, that close more customer revenue than her salary … etc. Until you are much, much bigger. Hacking is great.

Part-Time VPE 298

Part-Time VPE Sales Hiring Scale Sales Recruiting 298

Tom Tunguz

APRIL 18, 2015

In the Innovator’s Dilemma for SaaS Startups , I outlined the path of many software companies, which disrupt incumbents by first serving the small-to-medium business and then move up-market by transitioning to serve larger enterprises with outbound sales teams. Only the SMB marketing team is permitted to acquire new leads.

Innovation 141

Innovation Startup SaaS Sales Hiring 141

Tom Tunguz

JANUARY 14, 2013

It’s typical to see outbound sales teams create new leads by cold-calling - think Glengarry. Typically, the product and engineering teams don’t have goals tied to revenue which bisects a team into revenue generating components (sales and marketing) and cost centers (eng and product).

Outbound Sales Team 109

Outbound Sales Team Benchmarks Advertising Engineering 109