The Angel VC

FEBRUARY 22, 2015

If you've followed my blog for a while, you know that I have a bit of an obsession with churn. Having significant account churn doesn't necessarily have to be a big problem and can't be avoided completely anyway. MRR churn sucks the blood out of your business though. That's why I think that SaaS companies should work very hard to get MRR churn down, as close to zero as possible, or even better achieve negative MRR churn.

Churn 161

Churn Startup SaaS Software Review 161

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The company has no visibility into their revenue growth. So, the management team should minimize costs, maximize cash and lengthen runway to provide as much time as possible to find that product market fit.

Sales Recruiting 113

Sales Recruiting Revenue Startup Sales Hiring 113

CloseSaaS

FEBRUARY 23, 2015

It's common advice that you should keep your emails short, and in most cases, I agree with it. For example, if you're sending out cold emails, be concise and have a clear call to action.

Marketing 72

Marketing 72

ReSci

FEBRUARY 27, 2015

US consumers spent slightly more in fashion for 2014, but increases were driven by athleisure brands like Nike, Under Armour, and Lululemon. NPD…. The post Millennials, Yoga Pants, and the Future of Retail appeared first on ReSci.

Branding 40

Branding 40

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Tom Tunguz

FEBRUARY 23, 2015

In The Shape of Things to Come , the New Yorker profiles Sir Jony Ive, the man they call Apple’s greatest product. Ive is iconic. His products have been sold 1.5 billion times. For all of his success, Ive’s personality isn’t well known. Neither is his personal history. Or how he manages the Apple Design Lab. The New Yorker article reveals some of these three things.

Communication 100

Communication Technology Management Marketing 100

ReSci

FEBRUARY 27, 2015

Who cares what color you see? We care about what color you like. The Dress. Dressgate. The dress that broke the Internet. Ruiner of friendships and starter of fights. Whatever you're calling it, and whatever colors you see, The Dress has set the Internet ablaze. It's a testament to…. The post What retailers can learn about personalization from #TheDress appeared first on ReSci.

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40

ReSci

FEBRUARY 26, 2015

The Bronto Summit starts next Monday, and we're so excited to participate - in Miami, no less! Our partners at Bronto have put together a jam-packed four days of speakers, workshops, and keynotes that will engage and inspire. We had a hard time not picking every session to highlight, but here are…. The post Marketer’s Guide: Top Picks for the 2015 Bronto Summit appeared first on ReSci.

Engagement 40

Engagement Marketing 40

ReSci

FEBRUARY 24, 2015

This article first appeared on Forbes.com on November 19, 2014, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as his other pieces here.…. The post Why Customer Retention Is King: The Evolution Of Retention Marketing appeared first on ReSci.

Retention 40

Retention Marketing 40