Intercom, Inc.
MAY 22, 2018
In today’s data-driven world, the idea of using research to build great tech companies has gone from being buzzworthy to expected. User testing is now a must-do, thanks to the lean build-measure-learn mantra that has inspired modern product development. It’s also been great to see exploratory research gaining ground as a strategy for identifying product opportunities.
SaaSOptics
MAY 22, 2018
Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. What has changed? The model has not really changed, but the relative importance has. The difference now is how important and meaningful the subscription model has become to the national economic engine.
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Intercom, Inc.
MAY 22, 2018
Today we’re launching our latest print and audiobook – Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we’ve got from our readers is that they don’t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.
SaaSOptics
MAY 22, 2018
Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. What has changed? The model has not really changed, but the relative importance has. The difference now is how important and meaningful the subscription model has become to the national economic engine.
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Kraftblick
MAY 22, 2018
“To write is human, to edit is divine.”. – Stephen King. Everybody likes to write, but nobody likes to correct all that writing. I guess this is how I interpret Stephen King’s quote. Michael Lynch, a software engineer at Google, made quite a fuss online after he quit his job and started to work independently. His blog has a post about how a hired editor helped increase his blog audience 450x.
SaaSOptics
MAY 22, 2018
In many ways, operating a SaaS business globally can be easier than running one with a traditional business model. However, in other ways, it presents new considerations and challenges to overcome. For example, one-time payments only need a foreign exchange calculation at the time of purchase. With a recurring revenue business model, you must account for foreign exchange fluctuations at each invoice and payment, whether you bill monthly, quarterly or annually.
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