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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Penetration pricing leads to land-and-expand sales tactics.

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

SaaStr CEO and founder Jason Lemkin chats with Mangomint CEO Daniel Lang about why vertical SaaS is booming and how Mangomint got to 110% NRR. What was once considered too small or too niche, vertical SaaS has recently emerged as a hotbed of innovation and profitability. Full-Stack SaaS for SMBs Toast today is worth $14B at $1.5B

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What is Vertical SaaS?

Stax

That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. What is Vertical SaaS? Since vertical SaaS platforms are niche-focused (e.g.,

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Payment Gateway vs Payment Processor: What You Need to Know

Stax

Industry data shows that 70% of consumers say the availability of their preferred payment method is very or extremely influential when choosing an online store. A payment processor and payment gateway are both crucial components in transactions, as they enable the various ways that shoppers want to pay.

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Credit Card Merchant Services: What to Look for (and What Most Businesses Miss)

Stax

Credit card merchant services are often viewed as a back-office function or necessary cost. When leveraged strategically, these services can become a key driver of business growth. With the right provider, merchant services can improve your checkout experience, increase cash flow, and unlock valuable business insights.

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Credit Card Payment Integration: How to Integrate Payments into Your Website and Point of Sale

Stax

Up to 42% of shoppers in the US abandon their cart if their favorite payment method isnt available. Meanwhile, retailers that provide at least three of the most popular payment methods in any market increase their conversions by up to 30%. Need to integrate payments? One way to do this is by offering credit card integrations.

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How to Create a Secure Mobile Payment Acceptance Strategy

SaaStr

Payments can be facilitated on a mobile device in a variety of ways. This is a huge advantage for SaaS companies looking to diversify recurring revenue streams in a way that also delights customers. In this article, we’ll give you a clear and concise look at how SaaS providers can do just that, so data breaches can be avoided.