Sales Hacker

FEBRUARY 17, 2021

If I was a “true AE,” then I should be able to take a deal full-cycle from demo to close, leaning on subject matter experts only as needed, right? Your CTO probably does not need to be on the first Demo, but instead that could be an opportune time to loop in a Manager or director. Have an action plan.

Underperforming Technical Team 121

Underperforming Technical Team CTO Hire CTO Coach Technical Review 121

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

DECEMBER 3, 2020

How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. And I found in my experience that the path to relevance is its own sales cycle.

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

Sales Hacker

OCTOBER 13, 2020

Sales enablement is easy. Okay, it’s not that easy, but Sapper Consulting has built REGIE to keep the promise of sales enablement alive and keep your team doing what they do best, which is winning. Now we’re starting to demo that. The first sponsor is Sapper Consulting. It’s 1.0.

Marketplace as a Service 94

Marketplace as a Service CTO Hire Sales Recruiting Data 94

Sales Hacker

SEPTEMBER 29, 2020

Major challenges facing a new CEO [19:40]. Sales enablement is easy: all you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money, and do all of this with less time. Show Agenda and Timestamps. Show Introduction [00:10].

Scale 107

Scale CTO Hire Scaling CTO Coach 107

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And our sales reps were demoing them, and customers were kind of using them. What does sales enablement motion look like? This is how you demo it. Henry Schuck: Right.

Sales Hiring 239

Sales Hiring CTO Hire Scale Investment 239