The Top 5 Mistakes European Startups Make in US Expansion
Kellblog
JUNE 27, 2022
So is developing a geographic strategy. Just as sports teams have an advantage when competing in their home stadium, European startups often have a (sometimes unacknowledged) home country advantage when competing in their home market. It’s no small undertaking and it’s not for the faint of heart. The market is vast. It’s worse.
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