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The Top 5 Mistakes European Startups Make in US Expansion

Kellblog

So is developing a geographic strategy. Just as sports teams have an advantage when competing in their home stadium, European startups often have a (sometimes unacknowledged) home country advantage when competing in their home market. It’s no small undertaking and it’s not for the faint of heart. The market is vast. It’s worse.

Startup 138
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What is customer service?

Intercom, Inc.

Oftentimes a good customer service experience starts with developing a sound process. Historically, customers were assigned case numbers or tickets they could then share with customer service representatives or support agents as they progressed through their journey to find a resolution. . What is a customer service process?

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PODCAST 36: How To Model Sales Productivity And Identify Opportunity For Marketing To Developers

Sales Hacker

How to execute “developer marketing” and how to build a developer community. Does a technical background make you a more effective enterprise seller? Why is being accommodating a bad quality in sales? Un-Marketing to Developers [14:16]. The first is Aircall , a phone system designed for the modern sales team.

Scale 82
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5 symptoms of bad software testing that will kill your digital transformation

Audacix

Digital transformations are a confluence of new ideas, grand plans, modern business models, high hopes and, often, very poor delivery and implementation. The fact that you are still building or continuously enhancing your application does not give you the right to treat your users and customers like a crowd-sourced testing team.

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

OpenView Labs

Part of the appeal of this approach is that it’s a very effective way to scale revenue without having to go through the expense and effort of scaling your direct sales team. And there are definitely certain requirements a company has to meet in order to make a partner program viable. Channel – Pros.

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5 Steps to Building a Strong Developer Community

OpenView Labs

I find myself answering a similar set of questions about how to build a developer community the right way on a daily basis, so I hope this article is helpful to those looking building a community around their product, project or company. Building a successful developer community is not an easy task. Community is a powerful thing.

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Buy vs. Build: The Subscription Billing Iceberg Effect

Chargify

Time is money (especially in the SaaS world), and whether you’re an early stage startup or an established business, development resources are almost always at a premium. Using precious development resources to build and maintain your own recurring billing code, and all the complexities that arise, 1. costs money and 2.