SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue
FastSpring
APRIL 26, 2022
While it’s not a bad idea to be measuring both, your monthly churn rate should be much, much lower than your annual churn rate. SaaS growth expert Fred Linfjärd recommends using a mix of quantitative and qualitative data analysis to understand who is churning and why, as well as how to take action. What Is Negative Churn?
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