Remove Data Analysis Remove Headcount Remove Leadership Remove Product Marketing
article thumbnail

Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Of course, SaaS products can be a harder sell than Rihanna’s Fenty Beauty, but the same strategy applies: build value for your network before selling to them. Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story.

article thumbnail

Is a Sales Operations Career Right for You?

Sales Hacker

This team is responsible for high-level planning and goal setting with a focus on data analysis and sales forecasting. Projects you will work on include choosing and customizing a CRM system, integrating sales applications and tools, overseeing data management and reporting, and automating tasks away from the sales floor.

Scale 60
article thumbnail

Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

For example, our Product team could decide to build a data export API after learning our fastest growing segment exports their conversation data far more often than other segments ( you can already do this in Intercom ??). Informing our approach to the market. You’ll not be able to obtain such data.

Business 184