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Launch to sell — leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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Launch to sell – leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

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Four Steps to Scaling to $250M from Stack Overflow

SaaStr

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation.

Scale 308
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The SaaS Org Chart Live with David Sacks (Podcast #491 and Video)

SaaStr

Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing. Positions Needed: Demand Gen, Product Marketing, Sales Enablement, Events/Community. Team Size: 5 – 6. Director of CSM. Team Size: 4 – 8. Director of Finance.

CTO Hire 245
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The 9 Marketing Disciplines of Great SaaS Companies

Tom Tunguz

Top of the funnel content focuses on industry questions like the Top 5 Trends in Customer Support, or the Top 10 Interview Questions for Support Teams. Top of the funnel content identifies Zendesk as a helpful resource in the ecosystem to future customers. Product Marketing. It’s plain to see why.

Scale 193
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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.