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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Beyond Finance: Why Embracing Monetization as a Cross-Functional Discipline Changes the Game

Blulogix

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

They usually are licensed through a subscription sales model. This allows providers to assume responsibility for hosting, technical support, and upgrades, increasing efficiency and cutting costs. This is your marketing team’s main toy! Select List of SaaS Marketing Automation tools. SaaS Customer Support Tools.

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Top 10 Resources To Help You Manage Your SaaS Sales Like a Genius

Incredo

The product itself should be developed with single user persona or small teams in mind, while every touch point between the potential customer and the actual purchase should be lean and optimized for self-service. The same goes for the website, customer support, and user onboarding. Residual commission.

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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

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The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address. Let’s see how it looks based on an example from Hotelogix, hotel management software : As you can see, users rate the software based on ease of use, features, customer support, value for money.