Stax

MARCH 16, 2025

The average churn rate for the software industry as a whole is 14%. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue.

Payment Solutions

FastSpring

JULY 29, 2025

SaaS, software, and mobile app companies are always chasing the next logos, stacking pipeline, and are obsessing over booked revenue. But to measure success, you need to understand what’s underneath all of these KPIs. Reinforce post-sale engagement to help more customers reach value faster. Interested?

Merchant Services

SaaStr

JULY 31, 2025

More on how HubSpot grew from 75% NRR to 100%-110% here: Still it can be done, and has been done by almost all the leaders: Upsell and Cross-Sell Like Crazy You need to find ways to expand your revenue from existing customers. Bill.com, for example, added payments as a feature and saw their NRR shoot up to 110%, and later to 121%.

Payments

Valuize Consulting

NOVEMBER 25, 2024

In today’s competitive SaaS landscape, Customer Success has emerged as a vital strategic asset, driving revenue growth and long-term profitability. However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments.

Payment Services

User Pilot

NOVEMBER 14, 2024

In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. What is a customer expansion strategy? How to calculate customer expansion revenue? Segmentation in Userpilot.

Strategy

FastSpring

JUNE 9, 2025

FastSpring’s subscription pause feature allows businesses to retain customers who might otherwise cancel their subscriptions, offering a win-win solution for both parties. Flexibility for Customers Life can be unpredictable, and sometimes, customers temporarily may not need or be able to afford a service.

Merchant Services

User Pilot

NOVEMBER 7, 2024

An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience.

Payment Methods

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. It’s a series of steps designed to convert visitors into leads and eventually into paying customers.

Sales Funnel

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. There are certainly tactics that work best for specific groups: by industry (software vs hardware, or retail, or services, or healthcare, etc.) The differences between SaaS and B2C companies.

SaaS Payments

User Pilot

JULY 17, 2025

Send a generic email campaign Trigger an in-app message or guide Wait for them to contact support You’re on the right track to understanding and reducing customer churn. Userpilot can help you understand user sentiment, identify friction points, and build in-app experiences that guide users to value. Under 3% is excellent.

Churn

FastSpring

OCTOBER 23, 2024

Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge?

Merchant Services

Teamgate

JULY 25, 2025

This not only enhances customer satisfaction but also streamlines your processes. Saul’s Dolls , on the other hand, defined KPIs for lead generation, quota attainment, and customer retention. For instance, businesses using CRM systems report increased revenue by as much as 41% per salesperson.

Scale

Stax

JUNE 17, 2025

The world of payments is constantly evolving, with new technologies and shifting business demands reshaping how money moves. In an interview with Karen Webster , CEO of PYMNTS , Paulette Rowe , CEO of Stax, pulled back the curtain on the critical strategies and innovations driving the next wave of payment partnerships.

Payments

SaaStr

JANUARY 15, 2025

While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. 10 Ways Sales is Different in Vertical SaaS 1.

Scale

User Pilot

JUNE 26, 2025

Good help center designs promote self-service, allowing users to find answers independently without waiting for support. In fact, research shows that 81% of customers try resolving issues on their own before contacting a support agent. And for SaaS companies, this means fewer support costs and a lighter workload for the support team.

SaaS Payments

User Pilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Payment Methods

Sales Hacker

FEBRUARY 11, 2025

Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI’s Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue. It’s the process.

ChatGPT

SaaStr

AUGUST 24, 2024

Dear SaaStr: How Do Enterprise SaaS Companies Deal With Late Payments? Do it the same exact way you’d want to be treated if you were a customer. because … we’re SHUTTING YOU OFF IN 14 DAYS right after missing renewal (notice #5) SECOND SERVICE INTERRUPTION NOTICE: 72 hours until service interruption.

SaaS Payments

Tom Tunguz

DECEMBER 31, 2022

Just how big is the current web3 B2B SaaS total addressable market (TAM)? of Revenue spent on Software. Implied Web3 Software TAM, $M. Implied Web3 Software TAM (excluding Ethereum), $M. The average software company operates at about 70% gross margin, so let’s assume a web3 company is similar.

Payment Solutions

FastSpring

APRIL 9, 2025

Read a customer success story that utilized Rachel’s extensive tax expertise here. When we ask our customers, Why did you choose a merchant of record (MoR) over a traditional PSP?, One of the key areas of tax compliance we manage is VAT (value-added tax) on sales of digital services. Cloud computing services.

Merchant Services

SaaStr

MAY 4, 2022

No matter how innovative a product might be, a business can only succeed if it enables its customers. But, as a business grows, teams may find that this success hinges on overcoming one final hurdle: building a financial stack. Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell.

Payment Features

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. Vertical software is nothing new,” Jason says.

Sales Hiring

SaaStr

MAY 25, 2024

Lesson #1: Invest In Customer Support Early Cloudinary strongly believes that customer success and support are enablers of PLG growth and aren’t just a cost center. The developers they hire into CS are engaging as peers with customers and people using the product. They outgrew it and asked what to do next.

Scale

SaaStr

JULY 31, 2020

Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams. And some of the marquee customers include MongoDB, Gitlab and Qualtrics. . This brings the total amount raised at $85.2 No doubt, Chorus provides this at scale.

Scale

SaaStr

SEPTEMBER 26, 2019

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. One of the greatest SaaS companies of all times, but still, it turned out to be mortal. Slack is mortal.

SaaS Payments

FastSpring

JANUARY 27, 2022

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts.

Merchant Services

SaaStr

APRIL 1, 2023

The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Anyone can open a store and go through the process without talking to anyone.

Scale

Payrix

APRIL 17, 2024

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

Payments

Totango

AUGUST 16, 2022

Customer Retention Software Cuts Down Client Churn. Customer retention software has become essential for effective SaaS customer success strategies. A winning SaaS business model must prioritize retaining customers, which is far more cost-efficient than acquiring new clients to offset churn.

Payment Solutions

Payrix

APRIL 2, 2024

A comprehensive Embedded Payments strategy isn’t complete without value added services. But, as a software platform, what value added services should you be considering? And when should you start thinking about these solutions and infusing them into your payment ecosystem and experience?

Payments

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. 5 Tips for Making the SaaS Transition Easier 1.

SaaS Payments

FastSpring

AUGUST 6, 2024

She recently assisted a European software company that was contacted by African taxing authorities inquiring about an unpaid tax liability. Without intervention, it’s likely that Tanzania would have opened a full multi-year audit, and result in back taxes, and interest and penalty payments for the customer. RH: Correct.

Merchant Services

SaaStr

JANUARY 30, 2023

20X year 1⃣ 12X year 2⃣ 5X year 3⃣ #deelspeed @deel [link] — Shuooo (@shuoshuooshuooo) January 23, 2023 When we look at SaaS companies’ success stories, everything looks great on their growth maps. However, the truth is that every company has tried, failed, and restarted before getting to success.

Sales Hiring

SaaStr

FEBRUARY 19, 2019

The promise at the heart of the SaaS business model has always been that by sacrificing relatively large one-time payments, you’d maximize revenue over the long-term lifetime of the customer. In four letters, the promise of the SaaS model is CLTV (Customer Lifetime Value). The Customer Success Paradox.

Customer Success

Totango

NOVEMBER 15, 2021

Customer success tools extend the functionality of your CS platform, multiplying its value. By connecting data from other success tools to your CS tool, you can view and manage all your customer data from one place instead of leaving it isolated in separate information silos. CRMs: Salesforce and HubSpot. Billing: Zuora.

Payment Solutions

SaaStr

NOVEMBER 21, 2022

Build your sales, marketing, customer success, and product development efforts around the needs of your ideal client.”. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Brex then scaled its payments business quickly.

Payments

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.

Scale