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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

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The 4 Enterprise Sales Misconceptions for Startup Founders

OpenView Labs

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. Enterprise sales requires an entirely different level of experience and skillset to be successful.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. You have poor product/market fit.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

Companies were very focused on customer success, retaining existing customers just checking in, seeing how customers were doing, assessing the health of the business, assessing the health of their own employees, really focusing on upsell, closing existing deals, and not as much focusing on top of the funnel.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

And that allows our customers to build better software, much more perfect software, to have better relationships, and to also build better businesses. We are the world’s most complete and comprehensive instrumentation platform on the marketplace today, that is cloud-based, that is SaaS-based. It’s a flywheel.

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