SaaStr
OCTOBER 24, 2022
Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?
Sales Hacker
FEBRUARY 17, 2021
Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In part, my shift in thinking could pertain to not being the “front man” handling the pitch. In other words, the partners balance out each other’s strengths and weaknesses. Playing the right roles.
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Andreessen Horowitz
DECEMBER 4, 2023
Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). Offensive bets typically deliver paybacks as business growth, product features, and developments that unlock new markets or consumer spend.
User Pilot
JULY 27, 2023
Before hiring, assess your current needs and hire as your company grows. They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.
Intercom, Inc.
APRIL 19, 2018
It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Our chat covers the origins of Run Less Software, how it has evolved at scale, and how it differs from the equally valid approaches of other engineering teams.
SaaStr
JANUARY 10, 2020
Prior to Crossbeam, Bob founded Stitched, a powerful ETL service built for developers that was acquired by Talend in 2018. How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?
Intercom, Inc.
DECEMBER 21, 2021
Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. But despite these differences, Farhan Virji, VP of Customer Happiness at Later, believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues.
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