Remove CTO Hire Remove Data Remove Interviewing Remove Payment Features
article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

article thumbnail

11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Before hiring, assess your current needs and hire as your company grows. What to do before building a team for your SaaS company You can’t just jump into hiring without some forethought, or you’ll make many mistakes. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Believe it or not, it’s not rocket science: they perform customer interviews. Let’s dig in!

article thumbnail

PODCAST 123: How to Go From a Transactional Model to a Subscription Model with Brandon Meyers

Sales Hacker

We’ve got an interview with Brandon Meyers , the chief revenue officer of ADARA. He even managed to help pivot the company from a programmatic transactional revenue model to a subscription model over the course of, not just the last three months during COVID, but over the course of the last few years. So what do we do, right?

article thumbnail

Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

There are enough stories of data breaches and cyber attacks to chill even the savviest security engineer to the core. You can’t grow your business if your customers don’t trust you with their sensitive data. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. Start early. Caught your interest?

Scale 211
article thumbnail

Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

Should I sell a $20,000 engagement for a one week training course in a classroom or should I try to sell individual subscriptions to individuals around the world for only $100 a month, which was our initial starting price point, and we knew we had to burn the boats. Our salesforce didn’t know which one to sell.

B2B 133
article thumbnail

Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. Building trust can be tough when you’re a new hire in a leadership position. Before that, I was a general manager at Microsoft.