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SaaS Content Marketing Case Studies: Initial State, HubSpot, Basecamp

How SaaS Works

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. This put in motion a content marketer’s dream scenario. Initial State?—?Leveraging

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How to Start a Podcast in 14 Days

Neil Patel

But there are plenty of ways to solve a problem for your audience while accomplishing your content goals. Our goal at Marketing School is to raise awareness of our content marketing services and increase conversions. A podcast, after all, should fit into your holistic content marketing strategy.

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Welcome to Content Marketing Unlocked: Your Free Blogging Course

Neil Patel

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked. As I mentioned, over the next 4 weeks I am going to teach you all about content marketing. Lesson #1: Getting Started.

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23 Content Marketing Tools You 100% Need

Neil Patel

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

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What SaaS Businesses Can Learn from the News Industry

Tom Tunguz

Marketing plays an essential role. Publishing houses invented the subscription model and have honed the marketing tactics to support it. The first subscription business developed in the 1700s as a way to hedge the risks of a single, fickle patron underwriting book publishing costs. Mobile is an equally important channel.

Business 100
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Go-to-Market Strategy. Gatekeeper. General Manager.

Scale 99
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Digital Marketing Terms: Ultimate Guide For Small Business Strategy

Backlinkfy

In the ecommerce context, blogs are frequently used as a marketing tool, and may be included in a merchant's social media or content marketing campaigns. Canonical URL: The canonical meta tag that directs search engines to index the preferred URL for site content that is available from multiple URLs.