article thumbnail

5 Major Product Marketing Trends to Watch In 2021

OpenView Labs

You can do this by either building your product with vitality buried in its core, just like Calendly, or you can get the word out using content marketing. And that takes us to the next marketing trend… 2. Content marketing will drive user acquisition. That’s not in dispute.”

article thumbnail

A Million Dollar marketing strategy for tobacco companies

The Marketing & Growth Hacking Publication

And the strategy is… Indirect Content Marketing ! If yes, it’s due to successful indirect content marketing! Tobacco companies can promote their products by paying content writers (who are smokers) for their story or opinion. I’m pretty sure content marketing can bring in a lot of new customers.

article thumbnail

8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

User Pilot

Table of Contents. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan. The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Influencer Marketing. Your Best Options For SaaS Marketing in 2021. Let’s dive in!

B2B 120