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Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA. But of course, it wasn’t always quite that big!
SMB Sales & SDRs at (Smaller) Scale [18:20]. We were part of the office of the CTO. At that time, Marc Andreessen, the founder was the CTO of the company and there were only three of us in the group. It was pretty easy being an SDR for Marc Andreessen because he’d been on the cover of Time magazine.
And I think for CSMs that are watching you do have to plot a course to having value either in the product knowledge or domain knowledge or being consultative or whatever. You don’t need to have this 12 month engagement with some consulting firm and all this work. From contract signature to launch. We stretched up market.
When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does this change when selling to SMBs vs enterprise? * So I was doing environmental consulting. Bret was formerly the CTO at Facebook. I worked in solar.
35:30) Optimal team structures for SMB sales organizations. (52:25) And that made it a lot easier for me to build the SMB sales motion that we ended up being the core sales motion that we built at Levelset. Let’s go hire somebody. Okay, now you got to go figure out how to hire and who to hire.
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