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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 257
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SaaStr Podcasts for the Week with Twilio and Flexport — June 21, 2019

SaaStr

As for Sara, prior to Twilio she spent 10 years with Salesforce in numerous roles including SVP of Marketing for Salesforce’s Sales Cloud and CMO @ Desk.com, among other roles. What are Sara’s tips for creating this alignment between the marketing team that make the stories and the sales team that sell them?

Scale 133
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To Manage a Call Center Efficiently see what Employees Really Think

Upscope

Working at a market research (surveys) call center was the most draining job I've ever had, I still remember a lady from Ghirardelli made me cry, now I refuse to buy their chocolate. :) "I gotta say, my issues within a call centre don't come from my customers half the time. They also let you choose your own schedules after training.