SaaStr

OCTOBER 10, 2022

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 268

Scale Sales Hiring Marketing Venture Capital 268

SaaStr

JUNE 21, 2019

243: Sara Varni is the CMO @ Twilio, the company building the future of communications allowing you to engage customers like never before on voice, SMS, WhatsApp or Video. What are Sara’s tips for creating this alignment between the marketing team that make the stories and the sales team that sell them?

Scale 138

Scale Sales Hiring SMB Interviewing 138

Upscope

JUNE 9, 2021

Working at a market research (surveys) call center was the most draining job I've ever had, I still remember a lady from Ghirardelli made me cry, now I refuse to buy their chocolate. :) "I gotta say, my issues within a call centre don't come from my customers half the time. Mostly from other departments not communicating with us.

Payment Methods 52

Payment Methods Management Underperforming Technical Team Sales Hiring 52