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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

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From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Goal alignment begins with getting the board, the CEO, the head of sales, and the head of marketing in the same room. Perera is not alone in his championing of sales and marketing alignment. Deliver one narrative.

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It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

9 essential sales steps you need to grow your SaaS startup

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