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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies. How do you recruit your interviewees?

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. But not all SaaS products are alike. What is Vertical SaaS? What is Horizontal SaaS?

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What Are The Top 50 SaaS Companies in 2020?

SmartKarrot

As companies are increasingly interested to use SaaS as a winning strategy, several recent trends in 2020 have been observed amongst top SaaS businesses: In 2020, it is very important for SaaS businesses to create customer-success functions and take a more proactive approach towards customer success management. Customer Support.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.

Scale 141
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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It's a Subscription Model Market, Facebook's Pivot to Professionals, X Targets Streaming: Monday Social Media News Roundup

Buffer Resources

Get the need-to-know highlights from the social media industry that happened the week of October 2-6. It might be time to re-evaluate your advertising strategies on these platforms. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends.

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SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020

SaaStr

In Today’s Episode We Discuss: * How Anthony made his way into the world of SaaS starting in the sales team at Box and how that led to his entering the world of marketing and creating the customer success category. * How does this compare to the relationship of sales and marketing more traditionally?