OPEXEngine

MARCH 9, 2021

Furthermore, the company grew so quickly that it struggled to keep pace with compliance and governance, which was dangerous in a regulated industry. At Underscore VC, we call this your Minimum Viable Segment (MVS)—a focused market segment of potential customers that have the same needs—and a lot of entrepreneurs struggle with it.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

OpenView Labs

MAY 5, 2021

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. Developer communities can also have a significant impact dependent upon how the community and its contributions are governed. Compete on user segmentation (Ex: Slack/Mattermost).

Business 52

Business SMB Scale DevOps as a Service 52

SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. Now I want to talk about market segmentation, because when we both started, when I was at Salesforce in the early days and you were building HubSpot, our customers kind of fit one size. Then we both became savvy to this idea of market segmentation.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46