SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. No one trusts religion.

Scale 109

Scale Sales Hiring Underperforming Technical Team Social Media 109

SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. No one trusts religion.

Scale 51

Scale Sales Hiring Underperforming Technical Team Social Media 51

OPEXEngine

MARCH 9, 2021

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies.

Business 52

Business SMB Scale DevOps as a Service 52