Remove compliance Remove Government Remove Market Segmentation Remove Product Marketing
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

No one trusts the government. Marketers and sellers. But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market.

Scale 109
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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

Furthermore, the company grew so quickly that it struggled to keep pace with compliance and governance, which was dangerous in a regulated industry. This clarity puts you on the path to product-market fit. Every customer was a good customer. Building strong, healthy partner relationships took a back seat. Business Model.

Scale 52
article thumbnail

The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

No one trusts the government. Marketers and sellers. But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market.

Scale 51