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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 173
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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

And most of our data now as a software company it’s because that’s my background, but you as a sales professional can go to RepVue and view detailed analytics about sales organizations related to compensation data. What do reps like in terms of culture, product, incentive comp structure? How many people are hitting quota?

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These 36 RevOps Leaders Have Something (Great) to Say

Sales Hacker

Compensation plans. Whether they started out as SDRs, marketers, engineers or even lawyers, their winding paths ultimately brought them to RevOps where they can solve new and challenging problems. In fact, she says that you will probably be thrown new software tools every three months in a RevOps job. Marketing automation.

Scale 99
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. This is not new. They might have focused on different areas, but applying the scientific method to marketing is not new.

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Ten Questions Founder CEOs Should Always Be Able to Answer About Their Startups

Kellblog

Unless you are solving a brand-new problem (e.g., Unless you are solving a brand-new problem (e.g., If they are already solving the problem in some way, your new solution more likely represents an optimization than a breakthrough. The net result is that the new choke-point is series A (prediction 9). baldness cures [5]).

Startup 99
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? Create a new category.

Strategy 128