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“What Do You Mean They Quit?!” Don’t Give Your Engineers a Reason to Leave with Notion’s Head of Engineering: Michael Manapat, Change.org’s CTO: Elaine Zhou, and Plato’s CEO: Quang Hoang (Video)

SaaStr

Co-founder and CEO of Plato, Quong Hoang, the #1 mentoring platform for engineering leaders , helped moderate a discussion between CTO of Change.org, Elaine Zhou, and Head of Engineering at Notion, Michael Manapat, on this subject. How do they sufficiently value and compensate an engineer’s skills in such a competitive market?

CTO Coach 220
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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up…….with Cassidy Ventures Founder Brendon Cassidy (Video + Transcript)

SaaStr

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 166
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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

All you have to do is create perfectly targeted content, stay informed on email best practices, drive more engagement quarter over quarter, spend less money. Oh, and do all of this with less time. Second sponsor Outreach , the number one sales engagement platform. Hiring managers are also just trying to sell as well.

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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. This is not new.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? Create a new category.

Strategy 128
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SaaStr Podcast #394 with Sunil Dhaliwal and Jason Lemkin

SaaStr

They’re not going to spend any time paying attention to you. But if you’re looking for engagement, that might not be the right strategy. So, I think there’s this engagement continuum where you have to understand how material a check is going to be to that firm you’re taking money from. I want him or her.