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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Without an autonomous-first approach, you will miss out on many SMBs.

SMB 194
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SaaStr Podcasts for the Week with Pleo and Talkdesk — September 4, 2019

SaaStr

How does the product build in the early days differ when building for SMB vs enterprise? Why does Jeppe believe that building for SMB makes it easier to build a great culture internally? How does Jeppe think about when is the right time to move into enterprise? What changes? *

Scale 136
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

In Today’s Episode We Discuss: * How Krish made his way into the world of SaaS and came to found one of India’s fastest growing SaaS companies in Chargebee? How does Krish think about purely serving the SMB market? How does he think about the mortality rate of SMBs? That’s in a case when pricing is successful.

Scale 128
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SaaStr Podcasts for the Week with Pleo and Talkdesk — October 4, 2019

SaaStr

How does the product build in the early days differ when building for SMB vs enterprise? Why does Jeppe believe that building for SMB makes it easier to build a great culture internally? How did you think about this, and why did you start with SMB? How do you think about that and the pricing element with SMB?

Scale 121
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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? Harry Stebbings: I do want to start there Andrew, and I know a lot of SaaS founders talk to me about this SMB, enterprise, where should I start and where should I move to and from? Are you ready?

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SaaStr Podcasts for the Week with Zylo and TaskRabbit — July 26, 2019

SaaStr

” Is it SMB or is it Enterprise? You make that decision based on the fact that your profile fits either an SMB or Enterprise. Then, you can decide, is it a high volume play in the SMB? In the early days, you obviously have less leverage and brand to price strongly. Is it go out for bigger customers?

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

2 Founders have to shepherd the right new and existing resources most likely to value the business model transition and change the company culture. Strong businesses usually build a culture of understanding their customers and their model very well and catering to those needs. Excess SMB Inventory for Groupon.