SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Starting as VP of Sales, in less than two years he became CEO.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing and sales may employ different tactics, but their goal should be singular: help the company sell its product. Sometimes, however, blocks can develop in the pipeline. As we’ve discovered, it all comes down to alignment and communication. you’re not ready to build out sales.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99

SaaStr

JULY 29, 2020

In this talk, Michelle will share how she made her business idea come to life and some lessons learned that can help other entrepreneurs—from solving a real, meaningful problem, to communicating in a crisis, prioritizing when there’s a true lack of resources and more. Which ones are we bad at?

Sales Hiring 163

Sales Hiring Outsourcing Services Scale Sales Recruiting 163

SaaStr

JANUARY 28, 2020

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. So now, you’ll be able to go upstairs and you’ll hear the honest stories, right, of how a marketing leader, the CMO, works with the CCO. You just don’t know when.

Sales Hiring 199

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 199

ProfitWell

NOVEMBER 20, 2019

Today—and quite frankly, every day—content is queen. We’re talking all things content marketing (even if you’re a skeptic, listen on). I think one of the ways hiring teams can address this from the get-go—and boost retention in the process—is by ensuring their onboarding process is informative, useful, and continuous.

Sales Hiring 40

Sales Hiring Sales Recruiting Content Marketing Underperforming Technical Team 40

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. They’re giving us the connectivity to communicate with our colleagues, friends and family.

Sales Hiring 151

Sales Hiring Scale Payments Cloud 151

SaaStr

JULY 8, 2020

When shelter in place started, the conversation we’ve had internally on our team is we have to think of ourselves as Navy SEALs, where we’re at base camp right now, and we’re going to train and we’re going to work on our playbooks and do our research. Personally, our team has been holding back a little bit.

Investment 155

Investment Technical Review Part-Time VPE Development Team Review 155

Neil Patel

JANUARY 20, 2021

It also happens to be the linchpin of any successful marketing campaign. You need to attract potential buyers and funnel them into your sales funnel. Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Engagement 145

Unbounce

JUNE 23, 2023

Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? Garrett is our content lead. And among other things, Garrett is a CRO specialist, a content specialist, an incredible communicator, and really understands the art of persuasive communications. My co-host is Garrett.

AI Search 95

AI Search AI ChatGPT Marketing 95