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How to Leverage Webinars to Drive Engagement in SaaS

User Pilot

Whether in the context of new customer activation, upselling premium features, or reducing churn, strong user engagement is a clear indicator of customers’ ongoing commitment to your product. Of all the tools at your disposal, webinars are particularly effective at accomplishing this goal.

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Open the Channels of Communication with Your Customers

Totango

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. Churn is the percentage rate at which SaaS customers cancel their recurring revenue subscriptions. . If you’re acquiring new customers, only to have them churn a few months later (or less), this might result from a poor customer acquisition strategy.

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Sales and GTM in Uncertain Times with Adnan Chaudhry and Matt Garratt (Video + Transcript)

SaaStr

I’m going to first talk about some of the insights that we’ve gotten from serving Salesforce Ventures portfolio companies, both in terms of what they’re seeing in the market and how bookings and churn and things like that are heading, but then also how they’re adjusting to this on their go to market strategies.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. Could we create a webinar to bring them together? It’s a competitive marketplace. I mean, churn matters right now more than ever and especially in SaaS. And we did that.

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