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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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PODCAST 65. The Framework to Deliver Exceptional Customer Success w/ Kim Rose

Sales Hacker

How to Analyze a SaaS Business Effectively w/ David Skok. With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. It’s a property management platform on which our customers can run the entirety of their business.

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How to Hire A Great VP Sales: The Full Video and Transcript

SaaStr

The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. What I want to talk about today is perhaps the mistake that most of us make, by my nonstatistical study, 70 percent of us make, which is not hiring the right VP of sales. It’s a cash-driven business.

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Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

We develop a search API to help any developer to have a very good search in their application. The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total. Join us at SaaStr Annual 2020.

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SaaStr Podcast #356 with Atrium Co-Founder Pete Kazanjy

SaaStr

Peter Kazanjy: So at TalentBin, that was kind of like my first training wheels, SaaS business, and also the place where I started to learn and appreciate go to market. So I went from being a business generalist founder, so prior to that I was in product marketing and product management at VMware, so big enterprise software company.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

The problem is that he was in business school, working towards an MBA. Dharmesh : Then it occurred to me a few minute after that thought, that actually I was in business school, too… [laughter]. We’ve got a bunch of MBAs trying to build a SaaS business here. I’m paraphrasing… [laughter].

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Engineering Your Own “Luck”: The 3 Key Rules of Building Globally Distributed Teams with Eventbrite (Video + Transcript)

SaaStr

But with it comes immense benefits and competitive advantages such as the diversification of ideas, speedier product development, and representation in important regions and time zones. I started right at the end of 2011, and I started in the role of VP of engineering. Business was growing by a really good clip.