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Your Content Marketing Business Model … The Choices You Have!

The Marketing & Growth Hacking Publication

Your Content Marketing Business Model … The Choices You Have! Content Marketing Business Models are often misunderstood to be either Content Marketing strategy plans or Content Creation plans. What exactly is a Business Model? The business model used in such cases is to offer some content free.

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How to Create a Services Marketplace

Neil Patel

A service marketplace is a website or app for buying and selling services. Meanwhile, Uber and Airbnb have disrupted how we travel, created more jobs within the gig community, and given homeowners a way to make extra cash on the side. While both apps offer food delivery from restaurants, Postmates takes it a step further.

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Pricing Optimization: Why and How You Need to Optimize Your Prices

ProfitWell

For years, I’ve seen companies start their pricing journey by simply pulling a number out of their hat and calling it a day. Some get close, guided by their competitors’ prices (which were likely pulled from their own hats). We’ve talked before about pricing strategy being like a dartboard. What is price optimization?

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Guide to direct-to-consumer brand growth

ProfitWell

Though Away, the travel company, was intended to be a luggage company, the co-founders Steph Korey and Jen Rubio knew that they needed to be unique to penetrate the already saturated industry. However, with safe and secure payment methods such as Stripe and Paypal, it is now just as convenient for manufacturers.

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What’s New at Navan: Reinventing a Category with CEO Ariel Cohen

SaaStr

As one of the most successful, slightly under the radar, pre-IPO “trueicorns” (not fake-icorns), the CEO of Navan , Ariel Cohen, disrupts an old space of expense and travel management and remakes things. There was a new emphasis on building software for people. It was a Frankenstein for transient travelers.

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10 Examples of Revenue Models for SaaS

Baremetrics

We need to differentiate among three similar sounding but very different concepts: revenue stream, revenue model, and business model. You can think of these as a turducken of business jargon with a revenue stream being within a revenue model which is in turn inside a business model.

Payments 102
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

It ties payment to the achievement of specific objectives that have been pre-determined and communicated to the employees that are on the incentive plan. Highly leveraged sales compensation plans are mostly seen in transactional sales, where the volume is extremely high at low prices. Monthly vs. Quarterly Commission Payments.