SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. The sales team is more involved.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 12, 2019

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. If we time travel back about ten years, we can see the roots of both of these movements, which harness data to power marketing and drive growth.

Data 52

Data Marketplace as a Service Advertising Branding 52