SaaStr

JANUARY 5, 2023

During Chaplin’s previous tenure at the software company Turbonomic, he encountered this problem as the company—starting at the low end of the market—realized their unit economics did not comport with the market segment they hoped to acquire. Marketing Lead Gen. Are you filling the top of the funnel cost-effectively?

Sales Hiring 41

Sales Hiring Acquisition Forecasting Outsourced Development 41

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? If you haven’t adopted one of these light touch business models, you are screwed, in my opinion.

Scale 48

Scale Sales Hiring Underperforming Technical Team Social Media 48

Totango

DECEMBER 10, 2019

New customer acquisition is at the heart of most traditional business models. This is because not only do you have to find and reach a new customer but you also have to walk them through the sales funnel. That’s why B2B business models should make customer retention a high priority. .

Retention 64

Retention B2B Enterprise Payment Services 64

How SaaS Works

OCTOBER 25, 2019

Organizations that are great at lead qualification attract the best deal closers and grow revenue faster than organizations that marginalize the importance of qualifying leads before advancing them in the sales funnel. Target market segment ?—?Does Does a lead work for a company in your target market (e.g.

SaaS 40

SaaS Sales Funnel Government Market Segmentation 40

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. The sales team is more involved.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 12, 2019

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. If we time travel back about ten years, we can see the roots of both of these movements, which harness data to power marketing and drive growth.

Data 52

Data Marketplace as a Service Advertising Branding 52