article thumbnail

SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times?

article thumbnail

Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Depending on the funnel stage, develop either marketing content or sales enablements to fill the gap. I stated that the piece was specifically for sales in the title, but it’s still too broad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

article thumbnail

PODCAST 16: From Idea to Scale — The Inside Story of Building Gong.io

Sales Hacker

Sales Hacker Podcast—Sponsored by Outreach. Sam Jacobs: Hi folks, welcome to the Sales Hacker podcast! I’m interviewing Amit Bendov, the founder and CEO of Gong.io. Most notably, they were a sponsor for a series of Sales Hacker podcasts. Also, Amit comes from a sales background. Sam’s Corner [26:43].

Scale 51
article thumbnail

Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Max: Getting people to create a second course was part of sales. For most business models, it’s much better to get current customer to really love your product and to upsell them than it is to get new customers. When we hired our last salesperson at Sales Hacker, it came down to two people.

article thumbnail

An Inside Look at How SurveyMonkey Overhauled Pricing After 10 Years

OpenView Labs

Qualitative Interviews: Building on the segmentation exercise, the team then conducted more than thirty in-depth interviews with existing customers and prospects. The goal was to get some clear insight into people’s perceptions of the product, more detail on survey use cases and direct feedback on proposed pricing and packaging models.

Pricing 42
article thumbnail

SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

What do you think you did in the interview there that impressed them so much, having flown from the UK, sitting in front of them for that evangelist position? Glassdoor had a business-to-consumer and a business-to-business. It was also as well a very provocative business model. Glassdoor has huge awareness.