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Why You Should Focus on Nurturing the Customer Relationship

Totango

Track the Right Metrics. By focusing on metrics that closely influence business outcomes , you can better provide value. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.

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Why You Should Focus on Nurturing the Customer Relationship

Totango

Track the Right Metrics. By focusing on metrics that closely influence business outcomes , you can better provide value. Key metrics include: Business metrics that demonstrate how product engagement affects revenue. Adoption metrics that reveal how a customer uses the product.

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7 Easy (yet efficient) Ways to Prove Customer Value

CustomerSuccessBox

If they continue to receive value, they’ll continue the relationship with your brand. ROI helps to prove customer value. By showing that the ROI is greater than the amount that was invested. By quantifying how the customer feels and how s/he engages with your product. Thus, they know how the buyer interacts with brands.

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SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020

SaaStr

Once you do get in front of them, often people say about the importance of really selling the long term vision of kind of the product roadmap itself, and how that really plays into how they think about the partnership. How true is that versus actually the product today, what it can deliver for them on an ROI basis, on day of implementation?

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