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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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How Dopple Is Defining an Emerging Market

FastSpring

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. And he wanted in.

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. ARR business to be top quartile in 2021 they now need to be growing at 300% or faster. This is most visible among publicly traded companies.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 Retargeting.

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Best Recruiting Software

Neil Patel

Are you looking for a hiring system that lets you integrate email campaigns, pre-screenings, or specific candidate analytics? Is testing a big part of your hiring process? Make a list of the features your business can’t compromise on, and use those as a filter for narrowing your best options. Interviewing Software.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

Giraffe is a mobile job matching platform that helps medium skilled workers get access to opportunities and helps businesses to recruit staff faster, and easier, and more affordably than any other way. Our first MVP was actually an SMS based app where job seekers would send six SMSes in order to register on our platform.

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Customer Insights to Transform Sales Conversations

Sales Hacker

Guidance shouldn’t just be around high-level attributes for the prospect like revenues or number of offices but should get into factors that are specific for your proposition. For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Professional services/customer success.