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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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How to Create a Persona in 4 Steps: A Guide with Template & Examples

User Pilot

This manager wants to better understand how users use their product so they can align users’ needs with product development and increase business revenue. For example, the software developer persona may be critical for a product handling API integrations while accounting for only 2% of your user base.

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14 Real-Life Product Adoption Examples for Every Stage of The Customer Journey

User Pilot

Here are real-life product adoption examples from successful companies for each stage: Using social media ads to expand brand awareness, like Slack. The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. The decision to keep using it or abandon it.

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What Not to Do in B2B Sales — 7 Signs You’re About to Kill the Deal

Sales Hacker

There’s a general tendency among most frontline sales teams to sell to enterprises and become the next Salesforce. But only if you have the capacity or if your product is specially developed to solve their problems. A few months back, our marketing team was considering buying a tool for organizing our blog editorial calendar.

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Voice of the Customer (VoC): Beginners Guide on How to Collect Data Plus Best Practices

User Pilot

collecting and analyzing VoC data, helps your Customer Success team improve the user onboarding process. collect VoC data outside the app with customer interviews, online surveys, social media listening, product reviews, customer website behavior. What is Voice of the Customer (VoC)? So how exactly do you plan a VoC program?

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4 Keys to Success: How Lola.com CEO Mike Volpe Found Success

ProfitWell

Through working with a multitude of companies in some of their biggest growth phases, Volpe has developed a series of keen insights into what strategies make a company blossom. It collects data on its customers, passing that info along to a newly formed internal sales team to push higher-priced offerings and upgrades.

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Brittleness comes from “One Thing”

A Smart Bear

The data show that the two most common causes are: (1) Product isn’t useful to enough people, and (2) Problems with the team. But what about the companies that die even though they did sell some copies of software, and where the early team isn’t dysfunctional? ” A technological example makes this clear.