article thumbnail

5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

User Pilot

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Onboarding process funnel.

article thumbnail

Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. But — they are broken if you aren’t really a traditional, 100%+ NRR SaaS company. In particular: Hybrid SaaS with payments and fintech usually has far, far lower gross margins than pure software.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is FinOps and How Can It Help Businesses Scale Their Financial Processes

Baremetrics

In recent years, a new discipline of financial management has emerged in response to cloud technologies and organizations growing reliance on cloud IT architectures and cloud-based business processes. Over the previous decade, many companies have embraced cloud-based services. Which cloud service providers do you use?

article thumbnail

6 SaaS Development Services Your Startup Needs In 2024

How To Buy Saas

With over 50 billion SaaS service users in the US (including repeat customers) there’s little doubt about the health of the SaaS industry. But what exactly are these services, and should your startup business be using them? What Is SaaS? Here are major development services to consider.

article thumbnail

5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Few SaaS leaders have gone through more post-pandemic change than Shopify and Zoom. SaaS growth slowed to 10% year-over-year, down from a peak overall growth of almost 100% (!) Gross Margins declining toward 50% as payments, merchant services and more outpace the growth of SaaS subcriptions. More on that here.

article thumbnail

Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. 2020 wasn’t the only reason small business owners adopted software solutions, but it sure sped up the process. Anyone can open a store and go through the process without talking to anyone.

Scale 188
article thumbnail

29 Latin American SaaS Superstars

SaaStock

The Latin American SaaS landscape is hustling and bustling, having seen more IPOs in the last 6 months than the previous 20 years combined. We will gather 300 leading SaaS founders, executives and investors for three days packed with opportunities and rich exchange of knowledge to push the whole ecosystem forward. Founded : 2013.